Sneak Peak dear friends, here is a new LOVA initiative!
After 5 years in the bridal business, LOVA is launching its newly created brand LOVA COLLECTION in the US. The new collection is compiled of beloved staples all women consider "must haves" in their wardrobe, including the perfect summer dress, the perfect white shirt and the perfect suit jacket. The clothes aspire to timeless elegance with inspiration of strong female characters through history. Key words such as ”less is more” has been the foundation for the designs together with superior cut and carefully selected materials. Nearly all designs have practical pockets and interesting details without sacrificing a well tailored and elegant look.
The launching of the collection is set for spring 2015. LOVA COLLECTION clothing and accessories will initially be sold through home parties, trunk shows and pop up stores together with e-commerce before a planned launch for retail businesses to carry the LOVA brand. LOVA has carefully made decisions about local manufacturing, fabric selections, inspirational quotes and messages (which can even be found in each clothing’s pocket) together with local cooperation with charity partners in their business plan. It’s an exciting time for LOVA and we can’t wait to share it with you!
Recently, we shot a sneak peaks of what's coming soon with our new collection with no other than Chicago's Hockey Queen Elina Hjalmarsson, wife to Chicago Blackhawk's beloved Nik Hjalmarsson, both from LOVA's native Sweden. We had a blast shooting with gorgeous ELINA, a star in her own right (not just her hubby!) and we can't wait to reveal our hard work and effort behind LOVA COLLECTION